Our Story
PurErb was founded by Le Mieux Cosmetics founder and CEO, Janel Luu, and her two daughters, Gabrielle and Kayla, with a simple goal in mind: to produce professional-grade skincare, drawing upon Korean beauty innovations with a foundation in aromatherapeutic rituals.
We oversee every step of the process. Every product is thoughtfully formulated, produced, and shipped to your doorstep by our expert team in Los Angeles, so you can feel confident about exactly what goes on your skin.
With intention and protection
We were tired of saying, "Why am I putting that on my body?" PurErb picks professional-grade botanical extracts and oils and expertly blends them with essential minerals, amino acids, and active ingredients to make high-functioning, professional beauty products.
Our award-winning, clinically-backed formulas are designed to protect your skin barrier first, while delivering results you can see and feel.
Our Commitment
Maintain a healthy environment for your skin and hair by nourishing them with essential proteins, vitamins, fatty acids, and minerals.
Prevent long-term damage and premature aging by producing gentle, non-inflammatory products and correcting damage from environmental stressors.
Restore your body’s natural glow by balancing hydration, encouraging cell turnover, and combating irritation.
Safe, gentle, effective
CRUELTY-FREE
NO ARTIFICIAL FRAGRANCE
NO ARTIFICIAL COLORS
NO PARABENS
NO SULFATES
NO ADDED PHTHALATES
NO SILICONES
NO FORMALDEHYDE
